On December 18th, the “Gathering Small to See the Boundless Future – Tianma Microelectronics Display Roadshow 2023” event was grandly held in Wuhan. More than 200 guests from the government, partners, and media gathered together to listen to the development path of Tianma Display and jointly explore the future trends of the display market.
This roadshow event is the eighth time that Tianma has held an industrial roadshow since 2014. From the first one to its reunion this year, it not only showcases Tianma’s continuous connection and win-win cooperation with customer partners, but also demonstrates Tianma’s deep focus and innovative layout in the specialized display market.
Gathering momentum and working together to create a new future for the display industry
At the beginning of the conference, Feng Li, Deputy Director of the Management Committee of Wuhan Donghu New Technology Development Zone, delivered a speech, stating that since Tianma settled in Wuhan in 2008 and became the first new display enterprise in Hubei Province, Wuhan Optics Valley has been laying out the new display industry and has now become the largest research and production base for small and medium-sized display panels in the country. In the future, Wuhan Optics Valley will continue to deepen government enterprise cooperation, continuously extend the innovation chain, improve the industrial chain, create a good ecology for the development of new display enterprises, and promote the development of new display industry clusters.
Behind the growth of every enterprise, there is not only adapting to the times, but also adapting to the situation. Cui Peng, Vice President of Tianma, gave a detailed introduction to the future development plan of Tianma to the attending guests, focusing on challenges and opportunities. He said that after forty years of hard work, Tianma has achieved a double breakthrough in revenue and market share. Facing the new future, Tianma will focus on the “2+1+N” strategy, continue to leverage its advantages in customer service, technological innovation, product capabilities, agile supply, and quality assurance, continue to embrace digitalization, work together with customers to practice green and low-carbon, and achieve its own sustainable development path.
In recent years, Tianma’s specialized display business has maintained a global leading position in multiple segmented markets. Ma Zhenfeng, General Manager of Tianma’s Professional Display Business Unit, stated that Tianma’s specialized display business unit was established in 2012 and has undergone 10 years of transformation and growth. In 2022, Tianma’s specialized display product shipment volume has become the world’s largest (data source: Omdia). In order to better expand our product field and serve our partners, Tianma established an independent professional display business unit in 2022. Facing the road of new specialized display, Tianma focuses on building a “1+3+A” ecosystem, with a display device as the core, providing customers with integrated solutions through the three strategic positions of A/P/C, and continuously empowering customers.
Faced with a complex and ever-changing external environment, any industry is a symbiotic combination of risks and opportunities. Omdia Chief Analyst Huang Ziyu has brought you the latest overview, development trends, and forecasts of the specialized display market. He stated that in 2023, due to external factors such as inflation and high inventory, the shipment volume of industrial control and public display panels has experienced certain fluctuations. However, for panel manufacturers, in the future, they will also face new opportunities brought by new technologies and new market locations through their respective business models and market combinations.
Expanding towards specialization,
The New Path of Tianma’s “1+3+A” Specialized Display
With the integration and development of digital technologies such as 5G, AloT, and big data, the demand for intelligence in professional display fields such as industrial control and healthcare has been enhanced. At the same time, higher requirements have been put forward for security and stability. Tianma has been deeply involved in the display field for forty years. In 2012, it established a dedicated display business unit and began independent operation in 2022. Currently, it has made some progress in the market, products, technology, and other aspects.
In terms of the market, Ma Jinge, Deputy General Manager of Tianma Automobile and Professional Display Marketing Center, stated that Tianma has maintained a leading position in multiple sub markets of professional display, which is due to the continuous support and long-term companionship of customers. In the future, the Professional Display Business Unit will deepen its ability to integrate production, sales, and research, provide one-stop value-added services, empower customers, and diversify production resources to meet personalized needs, laying a foundation for the continuous maintenance of the world’s first place in professional display products and further innovation.
In terms of products, Jin Minhong, Deputy General Manager of Tianma’s Professional Display Division, shared that Tianma has always focused on industry trends and scenario applications, and proposed different product strategies for various applications, from the launch of the first generation industrial products to full coverage of high, medium, and low-end products, to the launch of the A/P sub series of products, and to the official release of the C series of medium and large-sized commercial display applications today. At present, the company’s specialized display products have been covered in many fields such as industrial control, healthcare, smart homes, smart retail, and smart office.
In terms of technology, Liu Jin’e, Deputy General Manager of R&D at Tianma Professional Display Business Unit, explores the development history, characteristics, and layout of professional display technology from various dimensions. She shared that Tianma’s specialized display technology is moving towards better image quality, greener and healthier, more functional integration, and meeting high standards in harsh environments. It is precisely because Tianma continues to invest in innovation, driven by technological innovation, that it can create generation after generation of new technologies and products, and work together with customers to create a better display world.
In today’s rapidly developing manufacturing industry and survival of the fittest, why can specialized displays continue to grow in different application markets? According to He Ximing, Deputy General Manager of Quality at Tianma Professional Display Business Unit, one of the answers is to adhere to high-quality products and services. He shared with everyone Tianma’s quality management from the dimensions of cultural philosophy, management system, and product manufacturing. At Tianma, quality is long-term, and it is the cornerstone and lifeline of the enterprise.
Innovation display ， Building three strategic positions for APC
In the product display area, Tianma has launched a full range of new products in the A/P/C series, covering the entire professional display application field. Among them, the A series (AI+IoT) is planned for home and personal applications; P series (Professional), targeting the industrial and medical fields; The newly released C-series (Commercial) in this event is mainly applied in the field of commercial displays.
In recent years, the professional display market has continued to expand, and with the development of 5G communication and display technology, digitization, networking, and intelligence are driving the upgrading of various industries. The C-series products released by Tianma will provide comprehensive support and services to partners in areas such as smart campus and office, smart transportation, smart retail, and smart communities.
Ultra low anti transparent Micro LED display scheme
This 8.75 inch Micro LED ultra-low reflectivity display screen, on the basis of transparent display, is covered with black material above the TFT metal circuit to absorb the reflected light from the metal and external environment, achieving a transmittance of over 65% and a reflectance of less than 4%.
After the reflectivity is reduced, the display effect of transparent screens in flicker, halo, and diffraction is significantly improved, and the outdoor display quality of transparent screens is also improved. It can be applied in commercial displays, vehicle applications, and other fields.
AM Mini LED display scheme
The AM RGB Mini LED display scheme based on glass substrate will mainly be aimed at the commercial display market. AM driven display, which can control the light source to continuously emit light, achieving no screen flicker and more eye protection.
This 7.5 inch AM Mini LED display can achieve ultra-high contrast of over 1000000:1; ultra-high color gamut NTSC>115%; LED Pitch reaches 0.47mm, with zero borders on the top, left, and right, achieving seamless splicing.
Ultra low anti ultra clear eye protection display scheme
This plan is an innovative application of comprehensive visual effect optimization based on Tianma’s advanced ultra-low reflection LCD technology, integrating Tianma’s latest concepts and technological research achievements in the field of display health (EyeFun technology).
This 15.6 inch ultra low reflection ultra clear eye protection display screen has a total reflectivity of less than 1.1%, and through comprehensive technical means such as optimizing AG intensity and improving backlight angle, the screen not only has excellent display quality, but also ensures that users can clearly identify the screen display properties, even if viewed for a long time, it is not easy to generate fatigue.
Color bistable display scheme
Color bistable display, with features such as flicker free, full view, true color, and super power-saving. By utilizing the selective reflectivity of cholesteric liquid crystals, the H state is transformed into two stable states, P state and FC state, under different voltage conditions, combined with the red green blue triple screen stacking technique. It can be widely used in electronic reading materials, billboards, etc.
Light field 3D display scheme
This solution utilizes multi view light field rendering technology to achieve realistic and stable 3D spatial reproduction, with a comfortable and natural 3D image appearance. Through human eye tracking technology, the 3D viewing angle has been expanded and Tianma full LCD prism technology has been adopted, which can achieve lossless 2D/3D electronic switching and completely lossless 2D resolution. Can be applied to various fields such as instruments, industry, and healthcare.
Hide display scheme
By decorating the cover plate, the hidden display function is achieved. When not displaying the screen, it should be consistent with the appearance of the decoration and integrated with the surrounding environment; When displaying, clear images can be displayed through touch and voice wake-up. The color, texture, size, etc. of the decorative cover plate can be customized, and the product can be applied in fields such as smart homes.
12MC Medical Display Scheme
This scheme has 12 million color pixels, ultra-high resolution of 4200×2800, and a maximum brightness of 1200nits, which can more clearly display various lesion details in medical images; Real 10 bits high grayscale, capable of displaying 1.07 billion colors, making the image transition smoother and more delicate; And it can achieve seamless display of multiple images.
PCAP one-stop solution
Tianma PCAP one-stop solution is committed to advanced technology research and development, optimized product portfolio, compatible with waterproof, noise reduction, anti reflection, built-in touch, wet hand touch, antibacterial, interface selection, customized cover plate and other functions and technologies. It integrates and has its own choices, covering multiple applications in the industry. At the same time, we can provide customers with professional and detailed customized services, giving them more options for functional integration.
For the past forty years, while pursuing technological innovation, Tianma has also continuously explored new value scenarios for display. From mobile phone displays, in car displays, IT displays, to professional displays such as industrial control and medical devices, from maintaining a leading advantage in small and medium-sized sizes to exploring applications in medium and large-sized commercial displays, Tianma has always been driven by innovation and market-oriented, continuously igniting sparks, walking with customers, and creating a beautiful vision together!
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